The Exchange Music Hall launches in spectacular fashion with an inaugural performance on New Year’s Eve (Dec. 31, 2025) by rock-and-roll powerhouse Grace Potter, with support from Holy Roller — and you’re invited! 

Be one of the very first to experience The Exchange — a music hall curated by Across-the-Way Productions and Blue Cow Arts, located in Downtown Roanoke’s historic First National Exchange Bank: 201 S. Jefferson St., Roanoke, VA 24011. 

• Grace Potter (headliner; multi-platinum, three-time Grammy-nominee): https://theexchangeva.com/grace-potter/

• Holy Roller (opener; Southern-rock's emerging benchmark): https://theexchangeva.com/holy-roller/

Join us for our first Exchange.

• Doors: 8 p.m.

• Date: Wednesday, December 31, 2025

• FAQs, rules, parking info & more: https://theexchangeva.com/faqs/

• Questions & connection: hello@theexchangeva.com

• Website: https://theexchangeva.com