Unlock the Power of the Sketch in Branding
What does it take to go from a simple idea to an iconic brand identity? In this hands-on, beginner-friendly workshop, you'll learn how the act of drawing can unlock bold, effective design ideas — even if you don’t consider yourself an artist.

"Idea to Icon: Drawing for Brand Identity" is perfect for aspiring designers, entrepreneurs, and creatives who want to better understand the visual foundation of branding. Whether you're sketching your first logo or exploring design as a career path, this session will guide you from spark to sketch — and beyond.

By the end of this workshop, you’ll be able to:
Generate creative visual ideas for branding and logo design
Translate abstract concepts into tangible sketches
Understand the core principles of effective logo design
Practice constructive critique and visual iteration
Connect drawing to broader skills in graphic design
What to Expect:
This 3–4 hour workshop is packed with engaging exercises and real-world insights:

🔹 Part 1: The Spark

Learn the key ingredients of a strong brand and logo
Mind map ideas using real-world mock brands
Create quick mood boards to spark visual direction
🔹 Part 2: The Sketchbook

Practice rapid thumbnail sketching
Refine and iterate on your best ideas
Explore line, shape, space, and form — no fancy art skills needed
🔹 Part 3: The Connection

See how sketches evolve into digital logos
Learn about the bridge between drawing and graphic design
Discover next steps: design classes, creative careers, and how to build your skills
Who Should Attend?
Beginners curious about graphic design
High school students and recent grads (FREE admission!)
Creatives and entrepreneurs wanting to sharpen their visual thinking
Anyone interested in logo design and branding
Materials Provided:
All drawing supplies will be available on-site — just bring your curiosity and creativity.

BONUS:
All attendees get exclusive access to future graphic design classes and CNTR’s creative workshop series. Sign up during the event for a special offer!

Spots are limited. Reserve yours today and start your journey from idea to icon.
📍 Let your brand story start with a pencil